Static
Static Make Up
is a beauty brand redefining the intersection between high-performance cosmetics and curated self-expression. Built for bold creators, professionals, and everyday artists..
Our challenge was to craft an ecommerce experience as refined and impactful as the brand itself. This wasn’t just about selling makeup, it was about creating a digital flagship that echoed Static’s visual authority and empowered its community to shop with intent and emotion.
Industry
Beauty & Cosmetics / Direct-to-Consumer (DTC)
Services
UX Strategy, Custom Shopify Development, Conversion Optimisation, Performance Engineering
Technologies
Shopify (Custom Dawn Base)
Liquid & JSON Templates
Tailored Theme Architecture
JavaScript Enhancements for UI
Lazy Loading & Asset Optimization
Klaviyo Integration for Email
Advanced Product Filtering & Variant Logic
SEO Foundations Built-In
What We Delivered
7.2% CONSTANT CONVERSION RATE
We engineered a Shopify storefront that moves fast, looks sharp, and converts beautifully. From sleek, swatch powered collection pages to intuitive product detail flows, the site was built to scale with the brand. Subtle UI animations and purposeful motion amplify Static’s visual tone, while modular content blocks give their team the freedom to evolve with ease.
Static Make Up didn’t want “nice” they wanted sharp snd cohesive, just like they imagined it.
Mobile Responsive
7% Conversion Rate
Shopify storefront that moves fast, looks sharp, and converts beautifully
Modular by Design
Every layout is reusable, every section is flexible, empowering the team to launch, adapt, and evolve without developer dependency.
Aesthetic and Architecture
We built a technical framework capable of scaling with ease
Desktop view
Desktop view
Intentional Design
Every interaction on the Static Make Up site was designed with purpose. From the first fold to the final click, we stripped away distraction and elevated decision-making.
We built a layout system that balances visual storytelling with commercial clarity. High-contrast imagery leads, but conversion never lags behind. CTAs are where they need to be, navigation is intuitive, and hierarchy is deliberate. On mobile, the experience is just as fluid frictionless, fast, and focused.
Meaningful Components
Before and After Slide
Cohesive Design
From typography to transitions, every detail aligns with Static’s brand voice creating a seamless, immersive experience across every device.
