Paper Doll
Paper Doll is a contemporary fashion label made for women who move through the world with purpose and edge. Their brand fuses minimal silhouettes with statement details : effortless, elevated, and unapologetically bold.
When they approached us, they had the product and the aesthetic, but needed a digital experience that could live up to both. Our task was clear: build a Shopify storefront that looked editorial, behaved like a high-performance engine, and made shopping as intuitive as it was inspiring.
Industry
Fashion & Apparel / DTC Ecommerce
Services
UX Strategy, Shopify Development, Custom Theme Design, Mobile Optimisation, Conversion Optimisation
Technologies
Shopify (Custom Dawn Framework)
Liquid & JSON Template Architecture
Modular Sections & Custom Blocks
Product Filtering, Variant Swatches & Quick-Add
Mobile-First Responsive Design
Speed Optimisation (Lazy Loading, Asset Minimisation)
SEO Foundations & Meta Structuring
What We Delivered
We created a clean, conversion-driven storefront where form and function work hand-in-hand. Navigation is stripped back and frictionless, putting full focus on the product. Product detail pages highlight movement, fit, and styling flexibility- all while guiding users naturally toward purchase.
On mobile, the experience is seamless. Touch-friendly UI, fast-loading content, and simplified filtering let shoppers browse and buy effortlessly,wherever they are.
Paper Doll’s brand is all about intention, so is the site. No excess. Just smart design built to elevate the brand.
Mobile Responsive
Effortless Navigation
Streamlined menus, smart filtering, and clean product flows — everything designed to get shoppers from browse to buy in seconds.
Mobile-First Experience
Tailored for modern shoppers on the move, lightning-fast load times, thumb-friendly layouts, and crystal-clear visuals on every screen.
Flexible Design System
Every section is built to scale — from seasonal drops to permanent collections, Paper Doll’s team can launch, update, and adapt with ease.
Fashion Meets Function
Desktop view
Desktop view
Design That Moves Like the Brand
The site blends editorial design with effortless shopping, making the journey from homepage to checkout feel fluid and intentional. Every product page, every layout, and every interaction was built to complement the brand’s minimalist aesthetic while driving real results behind the scenes.
